Limited lead capture segmentation/data collection
- Their form asks for “Your Name, Type of Work, Phone, Zip Code”. That’s okay but minimal.
- What about email? What about budget range? Timeline? Specific challenges (roofing vs remodel)? Without deeper data you’ll have trouble steering your marketing automation or remarketing campaigns.
Website content could be richer / trust signals weaker
- I didn’t see (from the snippet) strong case‐study style breakdowns, customer testimonials with names/photos, video walk-throughs, before/after galleries.
- In home-construction this kind of evidence greatly helps reduce buyer fear. Without it, you may trade more on price than value — which can erode margins.
Confused brand/name/URL
- The URL: kaciconstruction.com but inside the website it says “Kaci Constructions”. Slight mismatch (singular vs plural) might confuse some users or weaken brand recall.
- License listed: “K.A.C.I.GC*985L5” – good to show legitimacy but maybe buried so some users may doubt if the company is licensed.
Broad service-offering vs. niche risk
- They list a wide array: new homes, general contracting, roofing, siding, windows, additions, remodels, kitchens, bathrooms. That’s great for breadth but also can dilute the message and confuse potential clients who are looking for specific expertise (e.g., “We specialise in high-end home builds in Pullman”).